Manager - Customer Lifecycle Management - Conglomerate

- Manage end to end customer lifecycle for Tata Digital through Marketing Channels like E-mailers, SMS, Push Notifications and In-app Notifications, with a view to increase customer LTV

- Design, Implement and Run Customer Segment-wise Retention Campaigns

- Create and Manage CLM Calendar

- Provide Analytics and Insights for CLM

- Evaluate new tools and communication channels to be used for CLM

- KPIs: # of Customers and Transactions, GMV, Cohort Metrics for Segments and

- Campaigns, Funnel Metrics for Campaigns

Salary offered: 20-25LPA