Manager - CRM - Advertising/Wellness

CRM - Manager

Job Description:

Manager - Consumer Analytics and Technology

Reporting to: Sr. Manager - Consumer Analytics & Technology & Sr. VP - Digital & Consumer Delight

Department: CRM

Location: Mumbai, India

Job Description

- Hands-on experience of working on CRM tools - Salesforce, Zoho, Hubspot, Clevertap, etc

- Experience in audience segmentation, campaign management, data mining and email marketing

- Implement new and optimise existing customer journey strategies

- Support the larger marketing team with 1st party audience strategy

- Monitor and improve engagement with existing fans/customers through CRM

- Measuring & reporting of analytics & CRM performance dashboards

- Push the envelope on experimenting with new features being introduced on platforms like WhatsApp, CRM automation basis tech partner product roadmap

- Working with internal & external teams and agencies to plan and manage multichannel CRM campaigns

- Manage the end-to-end process for lifecycle customer communication across all channels email, push, in-app messages - from brief to execution and performance analysis.

Your are a great fit for us, if you have:

- Graduate / Post-Graduate / Any equivalent degree

- Proven work experience of 3 - 5 years in CRM and allied areas of marketing

- Hands on experience with Web & App Analytics platforms and CRM software

- Excellent analytical and project management skills

- Strong communication (written and verbal) skills

If Interested Please Call Or Whats App 9987849997