Responsible for driving the brand and corporate reputation in the public domain - social media, online and offline media, and establishing and running an effective internal communications practice.

Individual contribution

- Develop and execute a PR strategy that enhances the brand, encourages trust, and is in alignment with business goals and the brand communication mandate

- Build and execute an annual calendar with goals, budgets, and a structured process for story and message development

- Create a framework for online and offline media vehicles and messaging strategy appropriate to different business segments and needs.

- Ideate and create compelling PR content that conveys the brand story convincingly and in an inspiring manner

- Work with the PR agency to execute the strategy and achieve the deliverables agreed upon

- Formulate measurement criteria for the PR efforts, both for the organisation, as well as the agency

- Prepare a crisis communication strategy

- Create and execute a process for online reputation management using the company account as well as spokespersons- profiles on social media platforms - creating and publishing content, engaging with media and non-media influencers

- Project Management

- Work with the PR agency to plan and manage press meets, media conferences and other outreach programmes

- Plan and ensure availability of content for media releases, interviews, internal events and other key events identified by internal teams

- Program Management

- Work with business stakeholders and cross-functional teams to develop and implement messaging for the PR programs

- Collaborate with management and HR teams to build and execute an internal communications program

- Build and develop relationships with key media personnel and trade bodies

- Position and promote company spokespersons across multiple domains

The ideal candidate will have

Experience

- 5-7 years of experience in a corp com role, PR agency or as a journalist

- Advanced experience in story and message development

Skills and Abilities

- Excellent written and verbal communication skills

- Extrovert and engaging personality

- Ability to manage and influence internal and external stakeholders

- Structured and organised in work processes, with the ability to multitask

Academic qualifications

- Graduate/ postgraduate

- Fields of study: Mass Communication, Journalism, English Literature

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.