Manager-Corporate Communication
- Directing and managing the PR agency/team to implement PR plans in a timely and efficient manner
- Leveraging brand presence across non-traditional media (blogger engagements, campus advisories)
- Identifying relevant industry trends and developing story ideas to meet business goals
- Working closely with group / brand heads to efficiently implement PR plans within agreed budgets and timeframe
- PR management to cater to business objectives and mapping PR vehicles to ensure maximum impact and reach
- Conceptualization and execution of large format events, along with the brand teams
- Identifying platform/ forum to showcase domain expertise of the leadership team
- Special Projects Management
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