Manager - Content Strategist - Digital Marketing

Role and Responsibilities :

- The Content Strategist plays a part in constructing a cohesive content strategy with a focus on user or consumer journey and persona development.

- Working with internal and external collaborators, you will also collaboratively plan, oversee and execute the strategy and mapping the content touchpoint from start to end.

- Supported by creative and editorial resources, you will be responsible for aligning the brand narratives with the team's content strategies and editorial decisions. You will also play the role of a marketer, creative and an editor, as you conceptualise and produce content assets that resonate with viewers across earned, owned and paid platforms, with the aim of driving business goals.

- Assist with integrating content strategy and time-specific brand campaigns to drive campaign goals with high agility in reacting & responding to current sentiment

- Write holistic content strategies to grow and diversify key audiences and content verticals in close cooperation with the Content Programming team

- Build relationships with thought leaders and nurture brand awareness, while gathering knowledge of industry trends.

- Test and implement innovative and relevant methods of measuring content, campaigns and tools, keeping in mind the purpose of the derived results.

- Lead global projects, owning planning, implementation, and delivery, for multiple projects simultaneously.

Skills and Experience :

- Mass Com graduate with 3-6 years of experience in a related industry or environment

- Experience in digital marketing functions including SEO, content marketing, social media marketing and email marketing

- Experience in navigating cross-functional projects, ability to adapt to a fast-paced environment

- Experience in creating data-driven strategies

- Fluency in English and other languages are a plus