Manager - Content Marketing - IT

Content Marketing Manager For US Based Tech Company

Responsibilities : 

- Orchestrating digital content strategies across all above mentioned channels

- Knowing which platform different kinds of content are best suited to and generating content for the same

- Research markets, competitors and industries to write original SEO ready content for company website, blogs, articles, publications, infographics, online communication, and content assets including case studies, emails, newsletters and social media.

- Work with product marketing and brand teams to come up with ideas for new content that our target audience is interested in

- Implementing SEO best practices

- Driving traffic and engagement that translates to leads and brand promotion

- Managing a content marketing budget

- Designing and implementing creative marketing strategies to disseminate content

Qualifications : 

- 5+ years of experience in successfully managing content strategies across channels in a B2B tech SaaS environment

- Proficiency in WordPress or other Content Management Software

- Editorial mindset with an ability to predict audience preferences

- Data-driven and highly analytical

- Proficiency with Google Analytics and social media analytics

- Understanding or desire to learn best practices for promotions and sharing content through social media channels

- Understanding of retail verticals, technology, digital and consumer marketing domain is a bonus

- Bachelor / Master degree in Marketing or relevant field