Manager - Content Marketing - IT

About us

We're the country's first opinion exchange and social prediction marketplace that enables learning via the discovery of truth and simultaneously providing a rewarding experience for all. Probo is an attempt to bring the thrill of trading and thus reimagine how we share opinions.

Within this early year, Probo's app has crossed 3M+ users and is scaling further heights. But we're not just invested in opinions, we're also invested in people.

We know that building Probo is a collective effort and thus, we strive to provide opportunities for our employees to learn and thrive. Organized workations and impromptu recreational evenings bring our teams closer together, making our environment more lively, exciting and inviting. Who says building a career can't be fun!?

Probo's team has outgrown itself into a family to fit into this little space but to give you an idea, we're close to 65 passionate and impactful Probers striving to create magic together.

We are also backed by the finest institutional investors in the form of Sequoia and Elevation (formerly SAIF Partners). We are also blessed by some of the most audacious Indian entrepreneurs and tech leaders such as Kunal Shah (Cred), Kunal Bahl/Rohit Bansal (Snapdeal), Bhavik Koladiya (BharatPe), Harshil Mathur/ Shashank Kumar (RazorPay), and early Uber and UrbanCompany mafia.

What are we looking for ?

- Believers: Wars are not won by mercenaries but by true believers. Believers who walk the talk

- Insatiable curiosity: You keep a learner's mindset. Undeterred by past credentials, you are perennially willing to grow as a person and professional

- Obsession for great products: You understand the difference between good and great products. You are obsessed with building great things and never settle.

- Problem solvers: You understand people. You understand problem-solving. You know how and when to marry the two

Job Requirements :

- Build and manage sophisticated nurture programs for users in different segments and stages of the funnel

- Build product recommendations across multiple channels

- Set up effective promotional, transactional, lifecycle, and triggered campaigns that drive growth, retention, and win back

- Collaborate across teams, including marketing, category managers, and merchandisers, on strategy and the content creation process

- Own the strategy, plan, delivery and optimisation of the plans across SMS, email, push notifications and any other relevant channels that need to be activated quickly to ensure we don't lose users

- Continuous optimization - regularly reporting on key lifecycle marketing KPIs and campaign performance, making recommendations on how to continuously build upon the program

- Establish rigorous AB testing processes to test creative design, content, email cadence, and timing to constantly improve performance

- Partner with our product and data teams to uncover user insights and develop more tailored experiences for our users

- Obsess about the management of the life cycle and cohort behaviours; find opportunities to engage customers without over contact - make it feel natural, timely and relevant

- Collaborate with stakeholders across the organisation to ensure a consistent, positive experience for customers at all touchpoints.

Qualifications :

- 2-4 yrs of in-depth experience in full customer lifecycle marketing /CRM, preferably in a startup context (eComm, delivery, or food space). B2C operation and experience of the same is required.

- CRM experience (must have)

- Self-driven and flexible enough to work in a hyper-growth environment. We can't be married to the plan.

- Comfortable with data and metrics; Strong analytical ability with test and learn mentality for tweaking, experimenting, and continuous optimization.

- Intense curiosity about data and the insights it holds about our customers.