Manager - Content Marketing

Position Purpose

- Writing superpowers. Every day, we do so much. As the main owner of our social media, brand profiles and marketing communication, you'll need to love crafting interesting and intriguing tidbits and posts to help us put our best foot forward and drive traffic to our brands

- Love for all things tech, reading and children. New initiative, launches, author sessions, features, books are your bread and butter. If you find yourself spending hours on online, following individuals and playing with tools for publishing and designing, this is your jam. No joke is too niche for you.

- Attention to detail. An extreme attentiveness to detail and organization is important. If you're the kind of person that loves editing blog posts for friends and fixing minor grammatical errors this is it.

- Data-driven attitude. Were constantly optimizing our content and running experiments based on past successes (and failures!). You love to design and execute growth initiatives independently.

Important challenges include

- Developing a deep understanding of the target user group i.e parents of children between 3 - 9 years

- Translating product experience and impact data into powerful marketing communication

Responsibilities

- Help guide our overall content strategy

- Be a passionate advocate for great parent/child experience on the app

- Be an articulate and persuasive communicator, as both a writer and a speaker, who uses data to support your arguments

- Work parallely with product, engagement, impact and content team to understand and frame communication requirements

- Balance speed and quality, with a focus on tangible results.

- End to end liaising with the marketing and partnerships team

Qualifications

- 4+ years experience as a content strategist / marketer

- Attention to detail

- Excellent communication skills

- Deep understanding of technology

- Proven record of shipping copy on time

- Flexible and focused on solutions

- Organized and self-sufficient

- Outstanding written and verbal communication skills: great memos and presentations are extremely important

A couple of things worth knowing

Alignment with the vision & mission with an aim to create deep real-world impact and an energetic, flexible, and do whatever you can to make it work attitude will be key factors for success in the role

About Stones2Milestones

Stones2Milestones is on a mission to 'Create a Nation of Readers', gifting children the will and skill to read in English.

Children going to English-medium schools fall behind academically because they are expected to learn, read and speak in a language that is alien to them and their surroundings - English. In India, an estimated 89% of 260 million children read below their grade levels.

We aim to solve this problem by giving them affordable, research-based, scientifically designed and intuitive in-school reading programs which are systematic, contextual and age-appropriate. We are currently impacting more than 200,000 children in 110 schools across 50+ cities. Today, we are leveraging our technology platforms to grow our mission across three axes- age, geography and stakeholders.

The team believes that by helping children to 'Learn to Read' in elementary years, they enable them to 'Read to Learn' during formal education and eventually 'Read to Lead' in their chosen paths, helping them find their place in the world.

Note - Please send your updated resume with details about current and expected CTC as well as notice period