Manager - Content & Creative - Consumer Durable

- Create and execute a holistic content strategy for Digital First Brands

- Recommend content and user experience development strategies on various media platforms

- Stay up to date with various trends on social media and develop content accordingly

- Be a subject matter expert on Content planning, creation and dissemination on platforms

- Develop and manage a blogging strategy

- Drive in-depth quantitative analysis of content marketing metrics

- Develop and execute influencer marketing strategies and creative campaigns

- Brainstorm new, creative approaches to influencer campaigns

- Develop strong community on social media platforms for the brands