Manager - Content & Brand Marketing - EdTech

An Ed-Tech start-up in the Higher Education arena. We are looking for a Content and Brand Marketing Manager to be responsible for creating, managing, and curating the highest possible quality content that promotes the brand and drives conversion.

A member of the Marketing team and working in close collaboration with the product team, the Content and Brand Marketing Manager is responsible for managing our content on the webpage, blog and marketing campaigns on social media and other platforms and promoting the brand through PR and online campaigns. Ed-tech and career development are ripe for great content and a new disruptive brand. Our potential users are constantly looking for insight and knowledge on these topics. This role provides a great opportunity to solve the users- needs as well as drive business growth in the process.

This is a great opportunity for an experienced brand manager and content creator who wants to develop and grow in a start-up environment. The role has multiple demands and would suit someone who always thrives in a fast paced and dynamic environment balancing speed and quality in task completion.

Key activities & responsibilities :

1. CONTENT :

- Orchestrate digital content strategies across all online platforms.

- Develop marketable content for publishing on blog, website, social media pages and online communities that would drive traffic and aid SEO

- Work closely with the head of marketing to echo the brand personality and tone throughout the content creation and dissemination process

- Drive social media community engagement through creating branded yet highly engaging and relevant content around career development and learning

- Work closely with the product and product marketing teams to create content on the platform that is engaging and appealing

- Create web content that drives conversion at different stages of product usage - how to videos, testimonials and other persuasive content that sets up the product as a relevant and useful tool for the users

- Drive traffic and engagement through inbound marketing that translates to sales and brand promotion

- Manage a content marketing budget and a team of in-house/freelance writers, illustrators

- Work closely with marketing team members to implement SEO best practices.

- Tailor-make content that suits different kinds of platforms so that it is engaging

- Design and implement creative marketing strategies to disseminate content

- Support B2B sales and other cross-functional teams by creating content assets that could be shared for building stronger relationships and converting sales

2. BRAND :

- Work closely with the head of marketing to build and promote the brand

- Work closely with senior management team to drive thought leadership at industry forums and events that could lead to PR and promotional opportunities

- Be the custodian of the branded assets and be militant about their consistent and correct usage 2 across all touchpoints

- Think strategically about raising the brand profile through content, PR and any other marketing campaigns that would help us stand out in the market

Qualifications and Experience :

- A degree or master's degree in a relevant field, or equivalent

- 5+ years of experience working in digital marketing space either in a digital agency or client side

- A social media platform expert who understands the nuances, advantages and shortcomings of each platform and know how to utilize each to deliver the highest engagement possible

- First-class research, writing and communication skills

- A passion for branding and brand management 

- Strong editorial judgment and decision-making

- Ability to work independently and as part of a team