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Talent Search Executive at Anther HR Solutions
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Manager - Consumer Marketing Insights (6-8 yrs)
- Expertise in understanding business objectives and ability to elicit conversations with Business Partners related to business objectives
- Expertise in consumer insights and ability to fuel innovation thinking and ideas
- Provide strategic insights and business recommendations to marketing team basis quantitative research and data from secondary sources as well as qualitative tools
- Conduct, analyze and interpret consumer research output. Integrate the feedback from diverse sources for a holistic understanding of consumers behavior
- Discover consumer insights / needs from consumer interaction. Help to convert insights to meaningful concepts
- Partner the business teams in applying insights for taking business decisions
- Ability to craft good marketing briefs along with business partners
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