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09/07 Rutul Shah
Hiring Lead - Global at Havoc Consultants Pvt Ltd

Views:837 Applications:206 Rec. Actions:Recruiter Actions:120

Manager - Consumer Marketing - Consumer Analytics (1-8 yrs)

Mumbai Job Code: 1123289

- Managing the activation program for new & existing clients


- Conceptualizing & running Consumer programs to engage the millennial & generation Z consumers


- Supporting the sales team using consumer analytics


- Data analysis (Consumer Data) - industry progression, business progression , Power BI, Excel


- Identifying and driving consumer marketing partnerships to enhance the value proposition


- Conducting, analyzing , and interpreting consumer , competitor , and market intelligence across the marketing spectrum on customer segmentations and product categories


The person will be responsible for Marketing of various services offered by the brand. He/ She will also work on the positioning, consumer value proposition & activation for the brand.


- He/ She will create and execute brand communication campaigns, build & strengthen the brand's equity over a period of time and drive awareness & purchase intent for the brand.


- He/ She will also develop marketing campaigns to deliver on business objectives and work collaboratively with diversified teams to create & manage integrated marketing strategies. The person will also be responsible for organic growth campaigns and consumer loyalty programs as well as long - term strategic initiatives.


- The role manager will identify and drive consumer partnerships to enhance the consumer value proposition


- The various activities will lead the person to liaise effectively wit h multiple stakeholders (internal & external)


- The person is expected to be close to the market , understand the needs of the Customer and design innovative plans to meet those expectations of clients, affiliates and consumers.


- Deliver on the objectives laid out basis the consumer marketing strategy


- Research on consumer behavior & pattern of spending


- Drive Influencer marketing initiatives


- Drive strong brand cognizance through content aligned for diverse consumer groups


- Curate partnerships with aligned channel partners & offerings to the consumers to aid revenue / engagement


- MBA in Marketing from a good business school


- The person should have at least 3 - 5 years' experience in Marketing, which includes brand management


- Experience in the B2B service industry in a marketing role would be an added advantage


- The person should be able to conceptualise solutions for the different segment needs that exist in the market


- Excellent analytical skills (Power BI skills will be an add on)


- The person should have good interpersonal skills and should be able to work with cross functional teams


- He/ she should have strong understanding of Digital Marketing


- Excellent communication and presentation skills


- Proficient in MS office and dealing with communication agencies


- Proficient in Digital & social media

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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