11/01 Bhumika
Managing Partner at Kairos Consulting India

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Manager - Consumer Insights - Market Research Function - Bank - IIM/ISB/MDI/FMS (2-6 yrs)

Mumbai Job Code: 652899

Role : Manager- Consumer Insights

Department : Customer Service Quality Group

Location: Mumbai

Purpose of the role:

- Take responsibility for the generation of consumer insights

- Proactively integrate consumer insights into product conceptualization and service strategy

Top Accountabilities:

- To generate consumer and market insights and help drive business. To manage the Market Research function which involves managing customer satisfaction surveys, transactional surveys, customized researches such as concept tests, product diagnostics, qualitative, consumer connects etc.

- To liaise with business teams, understand the business issue and develop comprehensive research briefs

- Agency selection basis the research approach

- Handhold agencies in development of the questionnaire

- Monitor fieldwork quality - Conduct quality checks and audits

- Analyse data and handhold agencies in the process of delivering consumer insights

- Manage the marketing effectiveness processes to ensure constant learning, improvement and sharing

- Facilitate Consumer Planning workshops

- Need to develop and performance manage a core group of research partners so that we have the best research knowledge base to deliver consumer insights

- Establish and manage the market research budget

Qualification & Experience required:

- Postgraduate in Management, preferably from a premier institute

- 2-6 years of relevant experience in consumer research, preferably in a leading market research agency.

- A proficient level of consumer understanding, thorough understanding of commercial drivers and ability to deal with unstructured situations with ownership and agility

- Ability to work under strict deadlines and deliver under pressure

- Ability to take ownership of projects and drive it seamlessly

- Should be a self-starter and self-motivated

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