Position: Manager - Consumer Insights Dept/Division : Marketing Grade : Manager Experience : 6 - 8 Years Location : Mumbai Purpose of the Role : To manage consumer and marketplace information and provide insight-driven recommendations for business decisions Qualification & Experience : - Exposure in at-least 1 traditional Market Research tool & technique. (e.g. RMS, CR, Panel, Tracking & Advertising Testing) - An in-depth understanding of various quantitative research tools, techniques & processes - Should have sound knowledge of standard research processes & practices - Sound knowledge of statistics - Basic qualitative research aptitude - Sound analytical skills - New age tools & techniques (Exposure in at-least 2) - Online Surveys - Digital communication evaluation & effectiveness testing - Eye Tracking - Using Social Media Analytics to generate insights Key Responsibility Areas : Lead : - Customized insights on all the live/in-market brands e.g. product & concept development, communication development, mix validation & optimisation, pricing, post launch assessments. - Own process from brief to insight delivery include brief refinement & issue, potential tools, evaluating agency's - appreciation of brief-, signing off the agency selection (design, cost, timelines), own input & output quality including stakeholder presentation. - Tracking & syndicated tools for the categories assigned (equity track, purchase panel, retail off takes & any omnibus subscriptions). - Scan, shortlist, adapt & build new age tools which can help in building new capabilities in insighting. Manage : - Insights for all research - both qualitative & quantitative and ensure dissemination of insights in most efficient and impactful manner for assigned categories - To be a custodian of knowledge of past work and current trends on the category - Coordinating with research agencies & the Analytics Manager to enable the category teams to analyze performance of the brand activation plans. Support : - Day to day business performance reporting - Insights/Analytics needs for the Annual Operating Plan (AOP) - Analytics projects - retail analytics, assortment analytics - Brand & Category Strategy - basis consumer & market segmentation and consistent with Portfolio / Pricing strategy - Stakeholder management especially on the overall in sighting strategy - Agency management to ensure best quality output for business questions at the best value Skills and Competencies : - Bias for Action - Plan for Long term - Be Boundary-less - Think & Act Consumer - Seek Opportunity - Pursues Excellence Functional Skills : - Conceptually sound, nuanced understanding & sharp articulation - Communication skills - Clear understanding of input-output & usability for business - Quantitative & Qualitative diagnosis of market, consumer/customer & competitor situations to enable business decisions - Willingness to travel at short notice Planning Skills - Ensures alignment of all stakeholders - Strong Systems and Process orientation - Translates new ideas into workable plans, with a process driven mind-set - Adaptability to quick changing business scenarios Networking & Influencing skills : - Interpersonal skills - ability to relate with people - High on Initiative & Advocacy Leadership Skills : - Strong - Voice of Consumer- stance - Highly self-motivated & a self-Starter Key Functional Interfaces : - Marketing Team (Mainly in India and across other countries, R&D, Sensory & Shopper Insights In India - Sales, Finance, Agencies - Extensive Interaction (on research products) with India Insights Managers

Mumbai

Manager - Consumer Insights - FMCG 

Manager - Consumer Insights - FMCG  ,Job Description for Manager - Consumer Insights - FMCG  in FMCG in  Mumbai for (6-8) years of experience. Apply Now!

Job Description for Manager - Consumer Insights - FMCG  in FMCG in  Mumbai for (6-8) years of experience. Apply Now!