Manager - Consumer Insights - FMCG

Experience :

a) Essential:

4-7 years in consumer insights (qualitative & quantitative) & strategic research either in a leading research firm or leading FMCG company.

b) Desirable:

Know-how and hands on experience in media planning

Duties and Responsibilities :

Insights:

- Skills Required : Drive consumer centric mindset with in depth segment & occasion understanding and actively use consumer perspective as a springboard for all initiatives

- Use research to form clear insights and strong action plans for the brand

- Proactively use category trends and use them to define the future in terms of business opportunities

- Able to identify key knowledge gaps and initiate new research to fill the gaps

- Appreciation of consumer attitudes and behavior

- Excellent skills in analytical & logical reasoning, creativity, presentation, data analysis & reporting.

- Team player with ability to establish rapport & credibility quickly.

- Self-starter with experience of working in a busy, fast paced environment with strong multi-taking capabilities.

Stake holders:

a) Internal: Marketing & Operations teams.

b) External: Research & Media agencies. Franchise partners.