Manager - Consumer Insights - FMCG (3-9 yrs)
A leading FCMG is looking for Consumer Insights Manager - FMCG
Key Deliverables :
- An in-depth understanding of various quantitative research tools, techniques & processes ( FMCG)
- Significant experience in Customized Quant research (Proposition/Mix development)
- Mastery of Tracks (Equity / Purchase / Offtake)
- Should have sound knowledge of standard research processes & practices in India
- Sound knowledge of statistics
Key Responsibility :
A. Customized insights on all the live/in-market brands - e.g. product & concept development, communication development,
B. Mix validation & Optimization
C. Pricing & Post-launch assessments
D. Own process from brief to insight delivery including brief refinement & issues
E. Potential tools for evaluating agency's appreciation of brief, signing off the agency selection (design, cost, timelines)
F. Own Input & Output quality including stakeholder presentation
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