Manager - Consumer Insights - FMCG

We are currently looking for a Manager Consumer Insights for the top FMCG Conglomerate in India. The position is to be based in Hyderabad.

Company Profile :

Our client is the top FMCG Groups of India and is an integrated and diversified group. With a market capitalization of over 5000 Crores, it is Rated among the Leading FMCG Companies in India. It employs the best talent in India and is one of the best FMCG employers to work for.

Responsibilities :

1. Consumer Research :

- Regularly conduct exploratory, quantitative studies & market visits to align with evolving consumer mindsets, gauge brand's strengths/ potential vulnerabilities & competition position

- Select the most appropriate research methodology and techniques

- Develop research questionnaires and moderator guides with research partners

- Generate consumer insights that can serve as inputs in brand upgrades & new brand development

- Interpret data, write reports and make actionable recommendations

- Supervise workflow from briefing to final presentation

- Manage overall research budget

2. Business Intelligence :

- Track global trends in regulations & product developments for superior knowledge base & strategic inputs

- Identify & document emerging trends in other relevant categories that can be useful in the existing business

Role Requirements :

a. Education/Qualification : Post-graduate in Business Management/MBA from a premier B-School (with specialization in Marketing)

b. Experience : 2-5 years relevant experience in Market Research and Consumer Insights in an FMCG company or a Market research agency handling FMCG clients

Salary : Around Rs. 16.0-18.0 LPA

Location : Hyderabad