Co-Founder & CEO at Toran Global
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Manager - Consumer Insights - Automotive Industry (6-9 yrs)
Roles & Responsibilities :
Manage the entire gamut of research requirements for both the Personal and Commercial range of products. These include annual brand tracks, product pre-launch clinics, post launch product studies, advertising forced exposure tests, customer satisfaction studies, Acceptor Rejector / Lost sales research etc. Develop a rich data bank of consumer insights for both Personal & Commercial segments.
Job Profile :
- Prepare research briefs in consultation with brand managers
- Recommend the appropriate agency partner for research projects based on relevant experience and cost efficiencies
- Understand research requirements & propose the optimum research methodology in consultation with the research agency
- Recommend action plans for the brand post completion of the research along with the brand manager
- Manage internal online and telephonic satisfaction surveys for loyalty programs, events, etc.
- Coordinate with the Corporate team to facilitate the annual CaPS study for all brands
- Participate in & guide consumer insighting activities within the brand team
- Conduct learning sessions on research within the brand team
- Manage relationships with external agency partners
- Knowledge of conducting Auto clinics on new products under development
Functional Skills :
- Excellent knowledge of both Quantitative & Qualitative research techniques
- Analytical bend of mind
Business focus :
- Good knowledge of automotive industry will be a Big Plus
- Strong negotiation skills
Planning Skills :
- Ensures alignment of all internal and external stakeholders
- Strong systems and process orientation
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