Manager - Consumer Insights - Automobile Firm

Client : Well known Automobile Company

Designation : Consumer Insight Manager

Experience : 5+ Years

CTC : Max 25.0 L PA

Location : Mumbai

Industry : Automobile, FMCG, Consumer durable preferred

Job Responsibilities :

1. To work closely with the Marketing, Sales and Customer Care teams in Auto Sector to understand business issues and identify Strategic problems which need solution.

2. To create Consumer Insighting solution for identified problems. These solutions could have a component of conventional MR as well

3. Recommend action plans to the marketing and product team post completion of the research

4. Define categories of consumer behavior studies and roadmap for measurement of consumer behavior studies

5. Work closely with product planning to finalize proposals for clinics on new products under development.

Functional Skills : Should have worked with or dealt with Insighting functions / Research Agencies and should have a working knowledge of both insighting processes and market research processes