Manager - Consumer Insights - Automobile

Job Profile:

- Partner with brand teams/ category heads/ product planning/ business heads to understand and define key problems/scope of partnering on insighting needs Articulate project scope and problem statement to execute Consumer Insighting Projects.

- Have adequate knowledge of Research/ Insighting processes. Core experience in Marketing/Insights/Strategy needed

- Need to partner with market research where essential.

- Develop rich database of consumer behavior insights for Automotive business.

- Total 6 to 8 years of experience in the field of consumer insights, M.B.A degree from a reputed institute.

- To work closely with the Marketing, Sales and Customer Care teams in Auto Sector to understand business issues and identify Strategic problems which need solution

- To create Consumer Insighting solution for identified problems. These solutions could have a component of conventional MR as well

- Recommend action plans to the marketing and product team post completion of the research

- Define categories of consumer behavior studies and roadmap for measurement of consumer behavior studies

- Work closely with product planning to finalize proposals for clinics on new products under development.

Functional Skills :

- Should have worked with or dealt with Insighting functions / Research Agencies and should have a working knowledge of both insighting processes and market research processes

- Business focus

- Good knowledge of automotive industry will be a Big Plus

- Good business partnering capabilities Planning Skills

- Ensures alignment of all internal and external stakeholders

- Strong systems and process orientation Networking & Influencing skills

- Interpersonal skills - ability to relate with people

- High on initiative advocacy Leadership Skills

- Gives/sets clear direction as - voice of the consumer-

- Has visible energy and is able to charge/enthuse people around him/ her.