Position : Manager - Consumer Insights & Analytics

Location : Mumbai

Reporting : Director-Marketing

Position Summary :

- Lead the consumer insights & analytics initiatives for the consumer business pan-India

Key Relationships :

- Director - Marketing

- External Agencies

- Marketing Team (Brand, Digital, Activation, Product Development)

- Regional stakeholders in K-C APAC (Insights & Analytics)

- India Leadership & Channel Heads (GT, MT, e-Commerce)

Skills :

- Defining & running a business & consumer analytics practice.

- Knowledge & experience of tools, techniques for business analytics.

- In-depth understanding & experience of consumer research tools, techniques & processes

- Consulting & collaborating with business teams to determine information needs and define research/analytics programs

- Impactful agency partnerships & process from brief to delivery

- Input & output quality including reports & stakeholder presentations

Deliverables :

- Aid in distilling out the key consumer & shopper insights for the categories & brands.

- Provide sharp and actionable Business Intelligence

- Utilize syndicated and other information sources to provide sharp business intelligence

- Drive awareness with key stakeholders for downstream actions

- Leading & delivering analytics projects

- Spends optimization to improve the effectiveness of spends

- Prioritisation of packs- channel- geographies to drive greater returns on investment.

- Work with external agencies to support the marketing team with insights for the following:

- Superior innovations and renovations

- Concept & proposition development

- Advertising Communication development

- Pricing & Post-launch assessments

- Consumer research & immersions

- Execute and support the consumer knowledge agenda

- Plan and execute ad hoc researches as per agreed plans and budgets

- Synthesize category relevant shopper insights to shape the business agenda

- Analyse project results and provide written and/or oral reports of findings, conclusions and action-oriented recommendations

- Agency's appreciation of brief, signing off the agency selection (design, cost, timelines)

Travel :  <25%

Experience :

- Applying insights & analytics to achieve business objectives

- Market Research Experience in FMCG (qualitative and quantitative)

- Utilization of analytical tools & techniques

- Knowledge of standard market research processes & practices in India

- Knowledge of Nielsen, Brand Track & Consumer Panel Audit etc.

Qualification & Skills :

- MBA (Marketing) with an experience of 5-7 years in consumer market research & analytics in the consumer goods industry

- Excellent communication: Verbal & written

- Solid Presentation (power-point) & Analytical (excel) skills

- High drive for results and have the capability to successfully navigate ambiguous situations

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