Manager - Consumer Insights & Analytics - Digital

Job Description :

- Support the overall business strategy and key goals.

- Work closely with content, sales, subscription, marketing, product & tech teams

- Generate insights and recommendations based on consumer behavior, viewership, user journey, subscription, content, ad sales, competition and marketing data.

- Work with analytics vendors and tech teams.

- Ensure accurate data collection, timely reporting of KPIs and MIS for both internal and external teams.

- Creation of dashboards and reports

- Analyse large data volumes to improve decision making and drive business outcomes.

- Present data and actionable insights to senior management teams

- Error free and accurate representation of metrics, usage of data for decision making by the respective teams

Technical :

- Prior experience of working with E-commerce / OTT data

- Proficient in using Excel, working knowledge of SQL, Google Analytics

Education : MBA / Masters / Bachelors in Engineering