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Senior Consultant at Flexability
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Manager - Channel Sales - FMCG (6-12 yrs)
Senior manager- Channel sales with a leading FMCG, Kolkata
- Responsible for the secondary sale in the state / territory.
- Develop and maintain the sales and marketing business plan.
- Design and monitor individual and team sales objectives on monthly, quarterly and annual basis.
- Should be able to counter extreme environmental challenges to business
- Regularly conduct retail outlet audits to study market share movements and track market share.
- Concentrate on strong tracks for volume growth & weak tracks to build brand image & generate growth.
- Work with the team to correct market working discipline, daily targets vs achievement tracking.
- Responsible for developing the team through motivation, counselling, skills development and product knowledge development.
- Establish the process of monitoring the performance of individual and team by proper reporting and communications mechanism involving sales reports, cyclical sales meetings etc. and individual growth plans.
- Design and execute volume scheme and special offer to achieve short term & long term volume objectives and increase trade advocacy & increase share in state / territory.
- Plan & execute consumer centric activities in the state - focus on generating trials and increase penetration.
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