Manager - Channel Marketing - FMCD/Tech Durables (3-8 yrs)
Our client is a an upcoming player in the FMCD space.
Role & Responsibilities -
- Evaluating and enhancing the existing channel marketing strategies.
- Developing new channel marketing strategies and implementing marketing plans.
- Targeting specific channels to promote products and services, including pay-per-click advertising, social media platforms, emails, website contents, and SEO strategies.
- Analysing market data, trends, consumer preferences, and competitor behaviour to optimize marketing strategies.
- Determining which platforms to advertise on and adapting campaigns accordingly.
- Gathering marketing campaign data, evaluating the impact of strategies, and reporting the results.
- Deploying channel marketing strategies in collaboration with the marketing team, senior managers, and other departments.
- Overseeing the marketing team and documenting processes.
- Managing all marketing campaign communications and establishing strong partner networks.
- Keeping track of and implementing the latest marketing technologies and techniques.
Critical Requirements:
- Full time MBA in Marketing would be a preferred.
- 3-7 years of experience preferably in the Consumer Tech Durables
- Excellent communication skills dealing with multiple stakeholders.
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