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Consultant - Recruitment at Unison International
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Manager - Channel Marketing - Consumer Durables (4-8 yrs)
Responsibilities:
- Develop and execute channel-specific marketing strategies to drive brand visibility and sales within assigned regions.
- Collaborate with sales teams to align marketing initiatives with channel partner objectives.
- Create compelling marketing campaigns and promotions tailored to various channel segments.
- Craft persuasive marketing materials, including presentations, collateral, and product guides.
- Analyze market trends and competitor activities to identify opportunities for differentiation.
- Plan and oversee in-store displays, events, and activations to enhance brand presence.
- Monitor and report on campaign performance, adjusting strategies as needed for optimal results.
- Establish strong relationships with channel partners, providing them with marketing support and materials.
- Work closely with product teams to ensure accurate representation of product features and benefits.
- Collaborate with cross-functional teams to align marketing efforts with overall brand goals.
- Manage budget allocation for channel marketing activities and ensure cost-effectiveness.
Qualifications:
- Bachelor's degree in Marketing, Business, or related field (MBA is a plus).
- Proven experience in channel marketing or brand management, preferably in the mobile phone industry.
- Strong understanding of consumer electronics and mobile technology trends.
- Excellent communication and presentation skills to effectively convey marketing strategies.
- Creative mindset with the ability to develop innovative marketing campaigns.
- Data-driven approach to measure and analyze campaign effectiveness.
- Proficient in marketing tools, analytics platforms, and Microsoft Office suite.
- Strong project management skills with the ability to multitask and meet deadlines.
- Collaborative team player who can also work independently.
- Flexibility to adapt to changing market dynamics and business needs.
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