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18/08 Kajal Jha
Consultant - Recruitment at Unison International

Views:466 Applications:192 Rec. Actions:Recruiter Actions:3

Manager - Channel Marketing - Consumer Durables (4-8 yrs)

Gurgaon/Gurugram/Delhi NCR Job Code: 1302861


- Develop and execute channel-specific marketing strategies to drive brand visibility and sales within assigned regions.

- Collaborate with sales teams to align marketing initiatives with channel partner objectives.

- Create compelling marketing campaigns and promotions tailored to various channel segments.

- Craft persuasive marketing materials, including presentations, collateral, and product guides.

- Analyze market trends and competitor activities to identify opportunities for differentiation.

- Plan and oversee in-store displays, events, and activations to enhance brand presence.

- Monitor and report on campaign performance, adjusting strategies as needed for optimal results.

- Establish strong relationships with channel partners, providing them with marketing support and materials.

- Work closely with product teams to ensure accurate representation of product features and benefits.

- Collaborate with cross-functional teams to align marketing efforts with overall brand goals.

- Manage budget allocation for channel marketing activities and ensure cost-effectiveness.


- Bachelor's degree in Marketing, Business, or related field (MBA is a plus).

- Proven experience in channel marketing or brand management, preferably in the mobile phone industry.

- Strong understanding of consumer electronics and mobile technology trends.

- Excellent communication and presentation skills to effectively convey marketing strategies.

- Creative mindset with the ability to develop innovative marketing campaigns.

- Data-driven approach to measure and analyze campaign effectiveness.

- Proficient in marketing tools, analytics platforms, and Microsoft Office suite.

- Strong project management skills with the ability to multitask and meet deadlines.

- Collaborative team player who can also work independently.

- Flexibility to adapt to changing market dynamics and business needs.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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