Manager - Category Marketing - FMCG

- Responsible for delivery of Category P&L

- Accountable for driving category sales and support sales channels through execution of advertising, promotion and branding activities

- Responsible for market size estimation, identifying market trends and shifts in consumer preferences and pricing decisions pertaining to the category

- Responsible for tracking and mitigating competition actions

- Responsible for driving various planning cycles (eg, long-range plan, profit plan, operating plan) for a product category.

- Responsible for supporting the product design process, mining of consumer-relevant innovation and maintaining the health of product portfolio

- Responsible for creating a Media plan, Media buying, measure ROIs and identify communication routes

- Oversee and coordinate creative design for all ATL and BTL promotions