11/05 Rajeev Narang
Principal Consultant at Simply People

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Manager - Category Marketing - EduTech/eLearning (2-3 yrs)

Delhi NCR Job Code: 696720

Required for a Well reputed US based International EdTech Organisation (higher Education) based in Delhi/NCR

Responsibilities:

- Driving business and revenue targets for the categories owned

- Working with performance & lifecycle marketing and assisted sales team for budgeting, campaign planning, execution and driving enrollments

- Market intelligence - Understand tech ecosystem & competition landscape and triggers and barriers for the product

- Campaign Management - Create quarterly Marketing calendar and manage the marketing programs that drive sales

- Analytics - Strive for analytical excellence maximizing return and increasing efficiency across channels

- Communication - Own & manage communication of the products a cross Digital Channels, Social & Onsite mediums

- Customer engagement - Strategize and execute quarterly engagement activities and engage with customers via. webinars, meetups and other initiatives

- Cross Functional interaction - work closely with Sales, Product & other marketing teams and provide inputs to enable sales and create a optimum channel mix

Requirements:

- 2-3 years of experience in a consumer marketing role not necessarily category marketing

- Should have technology background (BTech. preferred) and understand the concepts of at-least one of these areas- web & mobile development, machine learning, artificial intelligence, etc.

- MBA from tier 1/2 B-school Preferred

- Ability to think creatively with no boundaries on what could be imagined

- Willing to experiment fast and change paths as needed

- Excellent analytical skills and an inquisitive nature

- Excellent communication and project management skills

Women-friendly workplace:

Maternity and Paternity Benefits

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