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11/12 Rohit Sharma
Senior Consultant at Antal International

Views:841 Applications:267 Rec. Actions:Recruiter Actions:45

Manager - Category Marketing - eCommerce (2-7 yrs)

Mumbai Job Code: 1017853

Job Profile :

- P&L Management: Own the D2C P&L and responsible for Topline and Bottomline delivery

- Customer Acquisition: Drive acquisition for the channel at a cost benchmark, by working closely with the Performance Marketing team

- CRM: Working closely with the CRM lead, to define cohorts, consumer journeys and communication plans

- Sampling programs: Drive specific sampling programs for new and repeat customers to drive higher LTV

- Demand and Inventory Planning: Working with cross-functional teams for demand & forecast planning

- Portfolio Planning: Analyze industry trends, market competitiveness of products and SKUs, consumer requirements etc. to identify gaps in the current brand portfolio

- Product Marketing: Working closely with the Tech team, to understand consumer journeys, pain points and creating interventions to correct and improve conversions

- Merchandising and Promotions: Design promotional campaigns, integrate with the right merchandising and creatives on the website, along with specific NPDs like Combos, Festive Kits etc

- Coordinate with internal teams: Marketing, R&D, Production, E-Commerce, Operations to ensure smooth functioning of the category

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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