Manager - Category - eCommerce

A leading eCommerce company is hiring for managers for different categories preferably from FMCG / Consumer Durables/ Ecommerce industry.

Candidates from tier1 MBA colleges would be preferred.

This role entails the understanding of customer needs, and thinking like a customer. It involves Merchandising, Pricing, Marketing, Promotions and Sales.

Job Description

Sales

Should be able to chase sales target.

Should acquire key accounts for the category.

Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior.

Pricing

Develop the right pricing policy - identify opportunities for giving customers value through intelligent and limited discounting

Use discounting to drive portfolio mix and achieve strategic goals

Merchandising

Develop and execute plans to showcase the right products

Identify cross-selling and upselling opportunities

Own the customer experience in the category - make navigation, discovery easier. Save the customer time

Identify the parameters customers use to make decisions and ensure catalog richness

Marketing

Work with marketing to identify the best initiatives to build awareness and encourage trial across channels - SEM, SEO, TV Commercials, etc.

Understand SEM, SEO and E-mail marketing - identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders

Promotions

Create promotions to drive revenue, margins, etc.

Own both creation and execution of promotions calendar including special occasions (Diwali, Valentine's day, etc.)

Work with buying and inventory planning teams to reduce inventory where needed

Desired Skills and Experience

Educational background - MBA from tier1 college

Knowledge of Retail, consumer goods industry is a plus

Desire and ability to think like the customer

Ability to translate strategies into execution plans and take them to completion

Highly analytical

Willing to take calculated risks to grow the category

Excellent verbal and written communication with interpersonal skills

Strong understanding of technology and business

Must be willing to learn

Ability to connect with people across teams & levels