Manager - Campaign & Analytics - Internet/Online

Position: Adobe Campaign and Analytics Manager

Experience: 2 to 4 years in Digital Marketing, with 2 years of experience in Adobe Marketing suite

- Devise integrated marketing campaigns with the aim of acquiring and retaining customers.

- Work on overall campaign strategy including cross sell / up sell campaigns, and building out multi-channel campaign ideas. Ability to implement campaign workflow orchestration, email delivery and implement customization in workflow activities.

- Should have understanding of integrating Adobe campaign & Analytics with at least 1 other marketing cloud products.

- Should have good technical ability in implementing Campaigns independently.

- Should have strong analytical bend of mind and in-depth data analyzing capabilities

- Should also have experience with one or more other Adobe marketing cloud products like Dynamic Tag Manager, Target, Analytics, AEM Forms, etc

- Should be adept with integration of CRM (and other such tools) with Adobe

- Should be ROI driven, and day to day work should align with the KPIs as identified.

- Experience in one or more of the following: digital analytics and optimization, statistical modeling, consumer insights, marketing analytics

- Should have experience in optimizing and evaluating customer campaigns (i.e., segmentation, predictive response models, etc.) as well as a strong knowledge of online marketing and/or CRM best practices

- Experience with Digital Analytics tools (Adobe Analytics, Google Analytics), Tag Management Solutions (GTM), A/B testing frameworks.

Preferred - Post graduate with 2-4 years of experience with certifications in related field