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Director at People Value Consulting
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Manager - Campaign & Analytics - Internet/Online (2-4 yrs)
Position: Adobe Campaign and Analytics Manager
Experience: 2 to 4 years in Digital Marketing, with 2 years of experience in Adobe Marketing suite
- Devise integrated marketing campaigns with the aim of acquiring and retaining customers.
- Work on overall campaign strategy including cross sell / up sell campaigns, and building out multi-channel campaign ideas. Ability to implement campaign workflow orchestration, email delivery and implement customization in workflow activities.
- Should have understanding of integrating Adobe campaign & Analytics with at least 1 other marketing cloud products.
- Should have good technical ability in implementing Campaigns independently.
- Should have strong analytical bend of mind and in-depth data analyzing capabilities
- Should also have experience with one or more other Adobe marketing cloud products like Dynamic Tag Manager, Target, Analytics, AEM Forms, etc
- Should be adept with integration of CRM (and other such tools) with Adobe
- Should be ROI driven, and day to day work should align with the KPIs as identified.
- Experience in one or more of the following: digital analytics and optimization, statistical modeling, consumer insights, marketing analytics
- Should have experience in optimizing and evaluating customer campaigns (i.e., segmentation, predictive response models, etc.) as well as a strong knowledge of online marketing and/or CRM best practices
- Experience with Digital Analytics tools (Adobe Analytics, Google Analytics), Tag Management Solutions (GTM), A/B testing frameworks.
Preferred - Post graduate with 2-4 years of experience with certifications in related field
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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