Manager - Campaign Analytics - Bank

Campaign Analytics Manager - Kotak Mahindra Bank

Job Role of Campaign Analytics Manager:-

A. Revenue Contribution:

- Play a key role in meeting the business objectives through customer engagement across multiple-channels and touch-points.

- Work towards increasing the opportunity size for cross sell of products.

B. Strategy / Planning:

- Plan and implement long/short term strategies based on analytically-validated consumer behavior to achieve the business objectives.

- Interact with multiple stakeholders across bank to plan campaign activities.

- Increase throughput by utilizing the most efficient customer touch points.

C. Execution:

- Plan and deliver campaigns in collaboration with various stake-holders - Product, Analytics, Marketing and Campaign operations.

- Measure and report the outcome of deployed campaigns to management on a regular basis

D. Technical Skills & Knowledge:

- Excellent communication, collaboration and presentation skills.

- Strong problem solving, quantitative and analytical abilities.

- Strong ability to plan and manage numerous people, projects and processes simultaneously.

- Ability to conceptualize and automate process to save time and improve efficiency.

- Highly adaptable to work in pressure environment and has the ability to work at all levels both within the organization and externally.

- Know-how of CRM, UNICA and knowledge of SQL will be an added advantage.