Manager - Business Development - Tyres

New Market Development :

- Responsible for the entire cluster (part of geographic state or multiple states depending on business size) with respect to Sales and Market Share

- Lead and establish Distribution and Merchandising activities in line with the Business Plan

- Be up to date with market movement and consumer preferences to look out for white spaces and develop plans to plug in the same accordingly

- Drive the Route to Consumer strategic priorities for the cluster

- Have a clear plan to enhance distribution, visibility and volumes

- Plan future sales activities based on future growth plans and market data keeping the allocated budget in mind

Sales and Business Development :

- Apportion sales budget to various branches based on the profitability of the branch and market activity

- Ascertain Brand wise sales targets as per Business Plan

- Identify profitable products and design plans to capitalize on the same and increase market share

- Track competitor activity on a continuous basis and take action to counter competition

- Conduct sales analysis and accurately forecast stock requirement and coordinate with plants

- Analyze Stock Movement based on secondary sales and have a complete control on inventory management

Marketing operations :

- Coordinate with marketing team to facilitate sponsorships and activities

- Ensure implementation of schemes(marketing & sales) and submit feedback on the same to the Regional Business Unit Head

- Manage external environment with respect to government and state policies

- Study sales reports prepared by Team Leaders; identify gaps if any and design plans to fill in the same

- Shortlist and prepare the list of vendors and distributors to be appointed, get necessary approvals on the same

- Coach and mentor the team; help design career path and facilitate people development activities

Sales Reporting :

- Manage and ensure adherence to timely submission of all Cluster Sales reports

- Critically evaluate and involve in assessment and tie up of Contracted outlets for volume & market share commitments

- It is a regional level role - incumbent will handle 2 or more states

- No direct reports. However, working with cross functional teams and regional leadership is critical

Skills & Knowledge Requirements (Abilities / Knowledge & Expertise in field) :

Knowledge (Technical / Functional) :

- Knowledge of establishing a new product in market or venturing an existing product in a new market

- Channel Sales

- Customer Lifecycle Management

Skills :

- Stakeholder Management - internal and external

- Dealer Management

- Conflict Management

- Problem Solving

Qualifications : MBA

Experience : 4+ years- in channel sales