Position (Designation): Business Manager - NCD

Business: New Country Development (NCD)

Location: Corporate Office, Mumbai

Grade: Manager

Purpose of the Role -

Lead and manage marketing, sales & business development for markets of the Sub Continent.

Criteria for Applying -

- PGDM with 4-5 years of experience

- Prior experience across both Sales & Marketing is preferable

Key Deliverables of the Role -

- Responsible for establishing Marico's Business outside India & be accountable for meeting the Revenue & Profit Objectives.

- Incumbent will be responsible for devising & implementing the country-brand strategy in existing/new markets

- Incumbent will be the Key FPR for all the marketing led activities for identified brands in respective countries.

- Execute & establish digital marketing strategy for identified core brands in respective countries

- Incumbent will be the Key FPR for managing the distribution alliances between Marico and respective country partners.

- Drive Excellence in Trade marketing, S&D, Category Initiatives & Sales Commercial.

Responsibilities :

- Responsible for meeting budgeted business-wise top line performance and Net Contribution

- Responsible for sales forecasting for ensuring smooth market servicing

- Responsible for New Product Development for respective markets

- Responsible for Brand building & Activation of identified brand's for respective countries

- Lead communication development on respective brand's for identified countries

- Identify relevant consumer insights for core brands and plan the communication strategy for the brand

- Media planning & execution of ATL & BTL for the brand

- Develop & Execute Marketing programs through liasoning with agencies and cross functional teams

- Assist in development of custom packaging for export markets

- Coordination with internal / external stakeholders for clearances (Design agency / legal / R&D / CQA)

- Benchmark competition pricing / branding and maintain repository of all data

- Ensure a healthy stock situation with Channel partners and Key customers

- Responsible for settlement of distributor/trade/customer claims within specified timeframes

- Ensuring a periodic reconciliation of accounts from channel partners / Key customers

People

- Responsible for all company related communication to associates in the region.-

Success Measures

- Secondary Sales performance

- Sales Revenue

- Net contribution for the region's Business

- Execution of Brand marketing plan & strategy-

- Key account management

- Establishing GTM

- Trade Promotion expenses

- Sales forecasting accuracy

- Distribution effectiveness / efficiencies

Skills and Competencies

- Brand Building

- Establishing GTM

- Strong influencing skills

- Ability to work in cross functional set up

Reporting Relationships

- Reports to Head of New Country Development

Other Interfaces

- Supply Chain

- R&D

- E - Commerce Platforms

- External customers - agencies

The future of the Incumbent (Value proposition to the candidate)

Opportunities in India business as well as in other Marico International geographies.

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