Manager - Business Development - Advertising Firm

Job Description

Position - Manager

Job Role - Business Development - Advertising

- Sourcing campaigns right from lead identification to interaction, ideation, planning, conceptualizing to the execution stage.

Responsibilities :

- Engaging with Pharma, Media agencies and potential advertisers for scoping the requirements from an overall Campaign/Concept perspective

- Proposal Development and Presentations to key decision makers about organisation platform capabilities

- Devising market strategies and executing the same for Client's Brand Growth using platform and off-platform monetizable assets

- Revenue generation and revenue enhancement on a regular ongoing basis

- Client retention and re-engagement

- Client Management and campaign wise Analytics, KPIs and Data Management

- Drawing insights from current campaigns and platform capabilities and derive ways to effectively increase programKPIs and ROIs

- Providing actionable insights on Ad performance metrics for optimizing campaigns in real-time

- Weekly and monthly internal stakeholders- presentations on media strategies

- Generate out-of-box ideas for revenue generation and drive targets effectively

The ideal candidate :

- Mix of Marketing and Promotional experience

- Strong process orientation, ability to find efficient solutions to problems

- High bias for action required

- Directly handled major B2B clients and campaigns in the past

- Have a past sales / business development background

- Excellent written and spoken communications skills

- 2-5 years of work media agency, digital marketing, healthcare/pharma experience preferred

- Proficient in Microsoft Office

- Prior experience of Business Development/Campaign Management a must