Chief Operating Officer at Management Consulting
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Manager - BTL Marketing & Sales - Healthcare (5-12 yrs)
A Premier Healthcare Organisation (With over 200 retail Homeopathy Clinics & A Fast growing FMCG Products Business), focused on it's Core Purpose of 'Creating Happiness through Good Health' is looking for a smart, bright & values-based professional as Manager - BTL Marketing & Sales.
This National role is based at Mumbai and the Primary Responsibilities of the Role are as follows :
BTL Marketing :
- Providing complete local marketing support to retail centers across the Country,
- BTL budgeting & preparation of BTL Marketing Calendar,
- Conceptualizing and driving BTL activations for the retail centers,
- Responsible for footfall enhancement through center-specific activations,
- Competition analysis to understand the new trends in the market,
- Catchment study for upcoming centers for effective Store/Center launch marketing plan,
- Coordination with Head Office for ATL implementation.
Branding & Visual Merchandising :
- Coordination with agencies for designing promotional collaterals,
- Planning for Clinic-specific marketing collaterals like POSM, signages, leaflets, etc.,
- Ensuring compliance with brand guidelines,
- To ensure greater brand visibility and create higher brand recall.
Tie ups & Vendor Management :
- Cross promotion and tie ups with other brands for activations,
- Creation of partnership proposals for activations,
- Handling Vendors and Store/Center team for activations,
- Effective coordination with media agencies to make use of publicity as an effective marketing tool.
Skills & Competencies :
- BTL Planning & Execution
- Alliances & Partnerships
- Event Planning & Execution
- Excellent Presentation Skills
- Strong Communication & Negotiation Skills
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