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Talent Acquisition at Tyche Jobs
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Manager - Brands/Trade Marketing - FMCG (6-10 yrs)
Brands+Trade Marketing Manager - FMCG
Job Responsibilities :
- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision, and value proposition for the short as well as the long term
- Translating brand strategy into the brand plan and go-to-market strategy
- Planning and execution of communications and media actions across offline, online, and social media
- Participating in product development, pricing, and supporting new product launches
- Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders
- Planning & execution of Trade marketing promotions/programs for the entire brand portfolio across channels/regions:
- Build a calendar for each activity on the basis of building blocks.
- Execute as per plan by proper communication down the line to Regional Trade Marketing teams and Sales teams (GMs/RSMs)
- Tracking and monitoring of the same through a proper tracking mechanism
- Planning and execution of occasion/festival/event-based promos/programs
- Planning and execution of loyalty programs for Trade partners and aligning them to business goals.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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