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consultant at Xpert Conexions
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Manager - Branding - FMCG (4-12 yrs)
Responsibilities of the position:
- Identify and partner in articulating annual and quarter-wise marketing programs and requirements in synch with business and product teams
- Develop inspiring communication development briefs anchored in real consumer insights that can make way for stand-out advertising
- Partner in the creative development process - creative testing, production and deployment in media
- Work with Asia Pacific and Worldwide teams to understand and adapt/ deploy world-wide marketing programs for the Indian market
- Bring the Voice of Consumer to marketing and business teams through regular sharing of consumer feedback and research
- Be on top of the PC category by assimilating various knowledge sources such as market share reports, brand audits, internal sales data, media data, social listening & competitor benchmarking
- Drive ongoing monitoring and optimization of marketing programs, based on consumer research and data, to ensure high quality execution and effectiveness (ROI).
- Be the liaison with Alliance partners like Intel and Microsoft for joint business planning and ensuring program compliance
- Support Tablets and Services teams for their marketing programs
- Budget planning and management
Key Performance Indicators:
- Improvement in brand preference and imagery scores
- Business and share growth in the premium segment
- Brand lift and engagement scores for digital and social campaigns
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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