Job Description : - To work closely with L plus 1 on execution of the Brand Repositioning &amp; To ensure guardrails for the master brand, parent and child brands on the brand architecture - To ensure regular review and enhancement of brand health - To leverage stories to promote the brand across B2C businesses across social media, paid media and earned media - To create an aligned and focused narrative across mediums in digital and print. - To leverage the Brands External Corporate Campaigns to build out the organizations narrative of a socially responsible brand, and to properly integrate and align social media content, to build out the Employer Brand narrative in a better more user centric way. - To work with L+1 on Digital Marketing assets including social media platforms, corporate films, website collateral, intranet, Linked-in portal to ensure they align with the overall brand narrative. - To leverage properties such as Design Dekko, Logistics portal etc. to a community of customers and industry stakeholders who are favorably inclined towards the brand - Build out the brand narrative as a purpose driven organization and ensure that there is a consistent corporate narrative across businesses and the organization. - Use a data driven approach based on consumer research to determine their efficacy and impact and to make course corrections where necessary. - Select, ideate and partner with agencies on the execution of the brand repositioning. - Provide the brand guidelines and guardrails for the master brand and its use by parent and child brands (domestic and overseas) and to ensure that all BU campaigns both online and offline do not dilute or detract from the overall brand strengths and corporate narrative. - To review and give feedback on all key B2C BU campaigns (online and offline) and communication of overseas offices and companies. - To provide key inputs and work with L plus one to select the corporate media agency (offline &amp; online) - To standardize briefs for creative agencies, mainline creative and criteria for appointment of creative agencies both offline and online to raise the quality of collaterals and to negotiate better vendor rates. - To create standard guidelines for execution agencies across businesses for BTL, Events, Printing, Photographers etc and to leverage economies of scale where applicable. - To conduct regular audit of rates and collateral output across businesses for better quality control on output and for the optimization of costs. - To work with L+1 to drive thought leadership for the brand on digital and to successfully launch and build the brand on digital. - Drive Social Media Strategy &amp; Execution : Devise content strategy and seed content through influencer marketing, targeted publications, social media etc. and guide the creative content team to ensure we are capturing photographs and videos in the right manner and to ensure we have an in-house team who is able to come out with collaterals to reduce reliance on external agencies and to ensure that content is being refreshed on all assets in a consistent and timely manner. - To enhance the impact and performance of digital channels based on the metrics defined

Mumbai

Manager - Brand & Strategic Marketing - FMCG/Consumer Durable 

Manager - Brand & Strategic Marketing - FMCG/Consumer Durable  ,Job Description for Manager - Brand & Strategic Marketing - FMCG/Consumer Durable  in ABC Consultants in  Mumbai for (5-11) years of experience. Apply Now!

Job Description for Manager - Brand & Strategic Marketing - FMCG/Consumer Durable  in ABC Consultants in  Mumbai for (5-11) years of experience. Apply Now!