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21/02 Vartika Rai
Senior Talent Scout Non IT at Olive Green Consulting

Views:190 Applications:68 Rec. Actions:Recruiter Actions:34

Manager - Brand & Public Relations - Internet/eCommerce (5-7 yrs)

Mumbai Job Code: 1052264

Manager - Brand & PR - Internet/ ECommerce


- Define the brand architecture, values, language & symbols.

- Ensure the brand templates across various touchpoints

- Build 360 degree brand campaigns to drive awareness & PI ensuring business impact

- Oversee brand communication initiatives across All online and offline channels; media planning & placement and BTL

Activities for the brand :

- Build & execute effective app & cross sell strategy by mapping out consumer journeys for effective lifecycle engagement

- Manage communication and campaigns through app

- Manage brand marketing calendar involving product launches, events, brand associations, ATL campaign management and consumer engagement initiatives aimed at driving traffic to all consumer touch points

- Manage digital touch-points including website & social media to effectively increase brand reach. Focus on reach and engagement matrix on social media.

- Manage all PR efforts of the company and ensure dissemination to all relevant news to media agencies and subsequent tracking of coverages for effective ROI.

- Liaise with internal stakeholders (Sales/ Product/ Customer

- 5-7 years in a Brand Communications Role working B2C


- Ecommerce, Fintech will be preferred


Skills, Abilities and Competencies :

- Experience in Marketing, Communication, Brand Management

- Experience in App communication and campaign

- Strong understanding of brand communication development

- Strong alignment with new age & digital media

- Superior oral and written communication skills with an innate

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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