Manager - Brand & Partnerships
This role is for an experience marketing professional who can anchor :
- Execution of brand marketing plans for individual portfolio brands and projects
- Create strong partnership and alliances between own brands other relevant brands and business that further business of own brands
- Establish barter and cross-marketing relationships leading banks, credit cards, loyalty programs that could help enhance size of the top of the prospect funnel
KEY RESPONSIBILITIES :
Some of the Key result areas includes, but not limited to :
- Assist marketing team towards execution of project specific brand plans
- Vigorously coordinate with Sales team towards understanding, proposing and execution of trade and channel marketing plans with the objective of meeting sales targets
- Lead in identifying and forging relationships with external brands and platforms that could help in broadening the top of the funnel from a lead generation and new prospects point of view
- Anchor lead and database management in salesforce.com
- Assist other members of the brand team in organization of events and creating content for dissemination across multiple platforms
PROFILE DETAILS :
QUALIFICATION :
- Post-graduation in marketing and or communications from a reputed institution
- Certification in digital marketing and or communication courses would be an advantage
EXPERIENCE :
- Relevant experience of 3-6 years
- Prior experience in brand marketing and stitching alliances
- Industry background is not a constraint
LEADERSHIP COMPETENCIES :
- Self-Starter displaying high degree of task ownership intellectually curious, result-focused with strong hunger to excel
- Persuasive with strong interpersonal and team working skills
- Creative thinker with detail orientation with aptitude for experimentation
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