Key Account Manager - Non IT at Stryde Consulting Services
Views:382 Applications:132 Rec. Actions:Recruiter Actions:33
Manager - Brand Outreach - Healthcare (5-7 yrs)
Brand Outreach and Storytelling Specialist
Key responsibilities:
- Gather a deep understanding of the target audience across different touchpoints (patients, doctors, hospitals, corporates)
- Connect and nurture loyal to the App users as a growing brand community
- Build relationships with key influencers - including the own partner brands and eminent doctors- and identify opportunities to leverage them as advocates and evangelists
- Create opportunities for community interaction and engagement for the App users- including offline/online events, webinars etc with doctors/partners
- Develop and execute marketing strategies and creative campaigns for such growth- including but not limited to forums, contests, giveaways, surveys, polls etc.
- Interpret user data to identify relevant brand and user stories
- Design creative narratives for storytelling via user-generated as well as curated content
- Paired with a photographer or videographer, gather stories that brings the App as brand to life and accomplish pre-determined communications goals
- Deliver packaged content and stories for defined marketing tactics
- Guide other content creators to bring about a consistent brand totality and personality across all content platforms and formats.
Required skill set :
- Strong communication skills, both written and verbal
- A people person, knows what makes people tick and have a natural personal appeal in building relationships
- Understands storytelling and marketing copywriting trends across varied media types
- Long form content and video production experience
- The ability to work autonomously and still be an excellent team player
- Proven ability to own and lead projects, which might also require a bit of team/people management
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.