Manager - Brand Marketing - Online Matchmaking Platform - IIM/ISB/SP Jain/MDI

Designation : Manager - Brand Marketing

Overview :

- What Google is to search, Shaadi.com is to Online Matchmaking.

- In India, Shaadi.com pretty much defines the category and the Brand Marketing team ensures that this love & recall for the brand only grows with time.

- Role - Brand Manager will be primarily responsible for looking after top-of-funnel business growth & brand development in India markets.

- The role requires extensive collaboration with internal teams (Product, Digital Marketing, Sales) & external partners (Creative & Media Agency).

- Must have the ability to judge creative work with the lens of efficacy and memorability.

- The most valuable traits we are looking for in this role are:

- Ownership- You will be the sole owner for brand and performance metrics in your markets and will be expected to demonstrate an owner's mind-set.

- Creativity - You will need to think laterally and deeply to come up with solutions that create marketing benchmarks.

- Frugality - Low cost/effort - high impact orientation.

- Velocity - You will be expected to deliver results in a fast paced, operationally intensive, and rapidly changing environment.

- Strategy & business orientation - Ability to think through market dynamics, market shares, SOV, TOMA, Rule of 3, Network effects, brand architectures, and various other drivers of business.

- High comfort with data and analytic/graphing tools.

What you will do in this role:

- Directly drive metrics like Customer Acquisition, Search volumes, SOV, SOE and brand metrics such as

- Awareness, Consideration & Affinity.

- Influence metrics like Revenue, Engagement and Retention.

- Work on new ad campaigns with the creative agency.

- Work with the media agency to schedule & execute media plans.

- Evaluate campaign performance at a market / segment level.

- Weekly reviews & monthly planning discussions with the leadership team.

What you should have:

- At least 5+ years of brand marketing experience in consumer tech company.

- MBA from IIM/ISB/SP Jain.

- Experience in dealing with Creative & Media Agencies.

- Experience in executing a 360-degree campaign.

- Experience in building AOPs & Go-to-Market strategies for new products.

- Brownie Points

- Advertising & Promotion spends management.

- PR & Social Media knowledge.

- Presentation skills