Manager - Brand Marketing - Online/Internet

Brand Marketing Manager

Objectives of this Role :

- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

- Manage communications, Employer branding, Brand positioning, Digital marketing and social media marketing

- Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

Daily & Monthly Responsibilities :

- Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets

- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels

- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support

- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.

Skills & Qualifications :

- Degree in marketing, business, or related field

- Excellent written and verbal communication skills

- Proven experience developing marketing plans and campaigns

- Strong project management, multitasking, and decision-making skills

- Metrics-driven marketing mind with eye for creativity

- Experience with marketing automation and CRM tools.

Preferred Qualifications :

- Master's degree a plus

- Proficiency with online marketing and social media strategy

- Proven experience designing interactive applications and networking platforms

- Established press and media contacts

- Willingness and ability to relocate to Indore