Founder at Serving Skill
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Manager - Brand Marketing - Life Insurance (5-10 yrs)
Brand Marketing Manager - Life Insurance
Job Responsibility :
1. Brand Store and Branded merchandise solution
- Build and drive product categories and SKU in brand store
- Drive & promote the registration and usages of brand store
- Marketing promotion, sales schemes and campaign to drive sale
- Driving seller / vendor alliance to drive catalogue and market place
- Vendor management, negotiation and on boarding
- Ensure all brand merchandise buying is happening through this portal
- Ensure quality merchandise and proper use of brand guidelines
- Drive usages of the brand store and run campaigns
- Build affinity towards brand merchandise & Manage catalogue
- Regular reporting of the business and web analytics
- Develop and maintain the brand store portal
- Brand store management through effective UX/UI and portal performance
2. Drive Brand Pins through brand promise stories of employees, distribution and customers across all platforms : Collaborate cross functionally for event coordination and also to drive brand ideologies and ensure consistent brand image is maintained
3. Budget and spends : To be the overall custodian of Budgets allocated and Spends as per plan and provide continuous updates
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