Managing Partner at Upcruit Business Services
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Manager - Brand Marketing - IIM/ISB/FMS/MDI (8-12 yrs)
1) Achieve brand objectives (qualitative & quantitative) as per brand guidelines with integrated marketing plan.
2) Responsible for enhancement and representation of Brand image at all touch points.
3) Work closely with education sector in Schools / colleges/ polytechnics and enhance brand penetration / upgrade present user.
4) Plan and Implement Cross promotional tie-ups & activities with other brands.
5) Plan, design and execute Online/Offline Branding campaigns, strategy for brand awareness, latest product launches, and brand placement communication.
6) Effectively & efficiently handle various consumer engagement activities.
7) Logically evaluate changing market dynamics & continuously upgrade marketing communication.
8) Build & manage customer loyalty for consumer database to upsell & cross-sell.
9) Expand the market for calculators in corporate & retail segment.
MBA From Premium B School- Full time Preferred
60% throughout Academics is mandatory