Manager - Brand Marketing - FMCG - IIM/XLRI/ISB/FMS

Education from IIM/XLRI/ISB/FMS

This position is responsible for :

- Providing inputs for formulation of the Brand & Marketing Strategy and defining marketing plan according to strategy and budget

- Analyzing market research data and using findings for strategy formulations

- Understanding competitor's market dynamics based on data analysis and creating the right communication strategy for strengthening the brand

- Providing guidance in designing and development of communication material and finalizing on the right media agency for ATL/BTL activities.

Detailed Responsibilities (Major responsibilities of this position) :

- Ensuring data collection and compilation out of extensive market research both by field visit and by agency and ensuring analysis of research data.

- Defining action plans based on marketing strategy.

- Scanning and analyzing secondary market reports/data.

- Creating market construct and mapping with price.

- Mapping and tracking competitor's communication strategy.

- Briefing and Ideation, finalizing with Creative agency, Media agency & Houses.

- Approving the designing and development of communication materials (TV/Print etc).

- Analyzing research data, market construct and competitor's price and creating Media strategy based on the same

- Planning the Media Budget on a monthly basis and monitoring the same to control and manage the spend

- Managing Media Plan and co-ordination with Media Agencies & Media Houses.

- Ensuring proper execution of promotional strategy.

- Identifying promotional Item as per consumer requirement and (trade) level promotion.

- Handling TOT and arranging for delivery of items into various depots, thrice every year for proper consumer promotions.

- Designing and development of communication materials (TV/Print etc) for ATL activities as well as promotion collaterals for BTL activities.

- Making occasional market visit during promotional activities.

- Utilizing competitor's product prices for taking pricing decisions.

- Reviewing MIS reports twice a month.

Call : 9213229721