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Manager - Brand Marketing - FMCG (6-10 yrs)
- Build and develop the marketing team
- Understands the consumer and market trends through the market research efforts of the company
- Defines marketing strategies to support the company's overall strategies and objectives
- Plans and organizes marketing functions and operations (new product development, branding, communications, activations etc.), and ensure they are in line with the brand architecture
- Designs and coordinates promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)
- Creates a solid network of strategic partnerships with media, research ,creative agency etc
- Develops the marketing & brand management strategy to support top line & bottom line growth & foray into new segments and innovative products
- Directs the evaluation of brand portfolio including brand definition & proposition, advertising concept,pricing, packaging, place and promotion for each category & brand
- Ensures coordination with sales department to implement & monitor all marketing initiatives
- Liaise with other departments such as Supply Chain, R&D, packaging, quality for successful implementation of marketing plans
- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers
- Responsible for translating brand vision and purpose into every marketing intervention
- Develops objectives, spearhead programs across marketing across multiple geographies and businesses
- Design effective marketing plans for emerging channels such as ecommerce, lifestyle etc
- Identify shopper insights to drive activations in general trade and modern trade
- Use analytics to further strengthen consumer engagement
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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