Manager - Brand Marketing - EduTech Startup

Role: Brand Marketing Manager

Location: Noida

Company: EduTech Startup

- Translate brand strategy into plans, brand positioning and go-to market strategies

- Strengthening the brand identity and positioning across online and offline channels

- Will lead ATL, BTL, Customer Research, Content & Creatives, Social Media

- Creating and managing customer research, promotional collateral to establish and maintain product branding

- Maintain brand consistency across all external and internal creatives and communications

- Handle external Media relationships, PR and agency relationships

- Develop best practices, define and track KPIs for managing marketing success

- Analyse campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts

- Event organization experience will be a plus