Principal Consultant at Savanna HR
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Manager - Brand Marketing - Education (3-5 yrs)
Brand marketing - involving the promotion of any brand activities and strategies to establish and maintain the presence of a brand in the market is known as brand marketing.
JOB DESCRIPTION
Responsible to develop and execute marketing programs that increase brand identity and brand awareness of a company or product.
Role and Responsibilities:
- Plan, strategies and execute marketing designs and activities to establish and maintain brand presence in the market
- Define product strategies and road maps
- Research and determine product weaknesses and areas to be modified
- Develop sales tools and collateral's
- Develop effective product positioning in the market
- Conduct competitive strategic analysis, consumer segmentation, and consumer insight development
- Develop a mid-term plan and financial analyses
- Brief and train sales personnel
- Launch and oversee advertising and media planning
- Coordinate activities of specialists involved in the brand positioning of the products
- Undertake package development strategies.
- A brand marketing headset is much needed to be able to build long term and short term strategies for building Company brand.
- Apart from creating marketing strategies, the individual should be able to execute them with the help of agencies across different channels - digital/online, print and offline (events, conferences, etc). At least 2-3 years of experience in a similar role is much appreciated to bring in speed to our current priorities.
- PR is integral to this role and we work through different agencies for it. Over the period we would want to build these capabilities/network in-house.
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